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Product Line Manager

Ningbo - China

Mar 13, 2023

Full time


Reporting to the Director Program Management, Aftermarket, the Product Line Manager is responsible for managing the overall strategy for the product range to ensure revenue and margin objectives are met.

  • Direct and oversee the product offer: manage the entire product life cycle (product range, new applications, deletions & supersessions, packaging, cataloguing, etc...
  • Be the product expert able to support the sales as required with customer visits to support the generation of new business opportunities to directly impact revenue and growth.
  • Produce Business cases for range extensions, sales quotes, new product launches.
  • Interface with data management, packaging engineering, purchasing, logistics to identify source and achieve New Product Introduction.
  • Coordinate the cross functional team ensuring processes are followed efficiently, deliverables are aligned, and the team is focused on the same Business Plan objectives, in line with the global product strategy
  • Review global competitive position with local Sales & Marketing teams.
  • Develop pricing strategies with the pricing manager and sales representatives
  • Work with the Aftersales Marketing team to ensure correct product positioning and communication at launch and throughout product lifecycle
  • Support the country organizations sales efforts, train local sales and marketing personnel on product features and benefits. 
  • Provide product specific literature, launch materials for range extensions, make product presentations, etc.…

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